What’s Missing in Your Social Media Strategy?

If you aren't engaging with members through social media, you're missing out on a big opportunity.  It’s not just about directing more people to your website: many credit unions have found success with connecting with members on a personal basis.

Although most credit unions will acknowledge that social media is a growing benefit to their business, many struggle to maintain a successful social media strategy.

Part of this struggle is due to old ways of thinking being applied in the social media environment.  Traditional, conventional advertising that relies on information blasts and outdated calls-to-action rarely work on social platforms like Twitter, facebook and Pinterest.

Instead, focus on contributing to the social conversation and providing value in the content you share. Post useful information about the banking industry or related stories, with details about your loan products or interest rates peppered in only occasionally.

Your content should read like an easy conversation rather than a self-serving advertisement.

The focus of your social media strategy should be your members, not your marketing agenda. When followers trust your brand's social media presence as a resource, they'll be more likely to listen, and take action, when you present them with a product or service.

Date/Time: 8/10/20 5:05 PM

Error: Error Executing Database Query.

Line No.: 527

Script: www.skadv.com/index.cfm?p=whats-missing-in-your-social-media-strategy/

Referring Page:

User IP: 18.207.98.97

Error - struct
Cause
Error - struct
ErrorCode 1064
Message You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3
SQLState 42000
StackTrace com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException: You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3 at jdk.internal.reflect.GeneratedConstructorAccessor853.newInstance(Unknown Source) at java.base/jdk.internal.reflect.DelegatingConstructorAccessorImpl.newInstance(DelegatingConstructorAccessorImpl.java:45) at java.base/java.lang.reflect.Constructor.newInstance(Constructor.java:490) at com.mysql.jdbc.Util.handleNewInstance(Util.java:425) at com.mysql.jdbc.Util.getInstance(Util.java:408) at com.mysql.jdbc.SQLError.createSQLException(SQLError.java:944) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3978) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3914) at com.mysql.jdbc.MysqlIO.sendCommand(MysqlIO.java:2530) at com.mysql.jdbc.MysqlIO.sqlQueryDirect(MysqlIO.java:2683) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2491) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2449) at com.mysql.jdbc.StatementImpl.executeInternal(StatementImpl.java:845) at com.mysql.jdbc.StatementImpl.execute(StatementImpl.java:939) at coldfusion.server.j2ee.sql.JRunStatement.execute(JRunStatement.java:359) at coldfusion.sql.Executive.executeQuery(Executive.java:1567) at coldfusion.sql.Executive.executeQuery(Executive.java:1317) at coldfusion.sql.Executive.executeQuery(Executive.java:1247) at coldfusion.sql.SqlImpl.execute(SqlImpl.java:427) at coldfusion.tagext.sql.QueryTag.executeQuery(QueryTag.java:1211) at coldfusion.tagext.sql.QueryTag.startQueryExecution(QueryTag.java:841) at coldfusion.tagext.sql.QueryTag.doEndTag(QueryTag.java:794) at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:553) at coldfusion.filter.SilentFilter.invoke(SilentFilter.java:47) at coldfusion.runtime.UDFMethod$ReturnTypeFilter.invoke(UDFMethod.java:484) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:447) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:398) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:371) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:597) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:835) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:641) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3506) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3481) at coldfusion.tagext.lang.InvokeTag.doEndTag(InvokeTag.java:472) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4287) at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65) at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:557) at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43) at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40) at coldfusion.filter.PathFilter.invoke(PathFilter.java:162) at coldfusion.filter.IpFilter.invoke(IpFilter.java:45) at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:96) at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28) at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38) at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60) at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38) at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22) at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62) at coldfusion.CfmServlet.service(CfmServlet.java:226) at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:231) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46) at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:53) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:202) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:96) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:490) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:139) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:92) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357) at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:451) at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:66) at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:853) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1587) at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:49) at java.base/java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1128) at java.base/java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:628) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.base/java.lang.Thread.run(Thread.java:834)
Suppressed
Error - array[empty]
TagContext
Error - array
1
Error - struct
COLUMN 0
ID CFQUERY
LINE 527
RAW_TRACE at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\functions.cfc
TYPE CFML
2
Error - struct
COLUMN 0
ID CFINVOKE
LINE 1
RAW_TRACE at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm
TYPE CFML
3
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\post.cfm
TYPE CFML
4
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\index.cfm
TYPE CFML
Type com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException
DataSource skadvdb1
Detail You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3
ErrorCode 42000
Exceptions
Error - array
1
Error - struct
class com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException
message You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3
Message Error Executing Database Query.
NativeErrorCode 1064
RootCause
Error - struct
ErrorCode 1064
Message You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3
SQLState 42000
StackTrace com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException: You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3 at jdk.internal.reflect.GeneratedConstructorAccessor853.newInstance(Unknown Source) at java.base/jdk.internal.reflect.DelegatingConstructorAccessorImpl.newInstance(DelegatingConstructorAccessorImpl.java:45) at java.base/java.lang.reflect.Constructor.newInstance(Constructor.java:490) at com.mysql.jdbc.Util.handleNewInstance(Util.java:425) at com.mysql.jdbc.Util.getInstance(Util.java:408) at com.mysql.jdbc.SQLError.createSQLException(SQLError.java:944) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3978) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3914) at com.mysql.jdbc.MysqlIO.sendCommand(MysqlIO.java:2530) at com.mysql.jdbc.MysqlIO.sqlQueryDirect(MysqlIO.java:2683) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2491) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2449) at com.mysql.jdbc.StatementImpl.executeInternal(StatementImpl.java:845) at com.mysql.jdbc.StatementImpl.execute(StatementImpl.java:939) at coldfusion.server.j2ee.sql.JRunStatement.execute(JRunStatement.java:359) at coldfusion.sql.Executive.executeQuery(Executive.java:1567) at coldfusion.sql.Executive.executeQuery(Executive.java:1317) at coldfusion.sql.Executive.executeQuery(Executive.java:1247) at coldfusion.sql.SqlImpl.execute(SqlImpl.java:427) at coldfusion.tagext.sql.QueryTag.executeQuery(QueryTag.java:1211) at coldfusion.tagext.sql.QueryTag.startQueryExecution(QueryTag.java:841) at coldfusion.tagext.sql.QueryTag.doEndTag(QueryTag.java:794) at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:553) at coldfusion.filter.SilentFilter.invoke(SilentFilter.java:47) at coldfusion.runtime.UDFMethod$ReturnTypeFilter.invoke(UDFMethod.java:484) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:447) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:398) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:371) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:597) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:835) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:641) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3506) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3481) at coldfusion.tagext.lang.InvokeTag.doEndTag(InvokeTag.java:472) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4287) at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65) at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:557) at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43) at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40) at coldfusion.filter.PathFilter.invoke(PathFilter.java:162) at coldfusion.filter.IpFilter.invoke(IpFilter.java:45) at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:96) at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28) at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38) at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60) at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38) at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22) at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62) at coldfusion.CfmServlet.service(CfmServlet.java:226) at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:231) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46) at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:53) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:202) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:96) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:490) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:139) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:92) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357) at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:451) at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:66) at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:853) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1587) at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:49) at java.base/java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1128) at java.base/java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:628) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.base/java.lang.Thread.run(Thread.java:834)
Suppressed
Error - array[empty]
TagContext
Error - array
1
Error - struct
COLUMN 0
ID CFQUERY
LINE 527
RAW_TRACE at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\functions.cfc
TYPE CFML
2
Error - struct
COLUMN 0
ID CFINVOKE
LINE 1
RAW_TRACE at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm
TYPE CFML
3
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\post.cfm
TYPE CFML
4
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\index.cfm
TYPE CFML
Type com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException
SQLState 42000
Sql SELECT cc.alias,c.created_date,c.start_date,c.alias,c.content_url,c.title FROM sk_content c,sk_content_to_category ctc,sk_categories cc WHERE ctc.catid = 10 AND cc.catid = ctc.catid AND c.cid = ctc.cid AND c.created_date > {ts '2017-09-22 18:06:00'} AND c.cid != 52 AND c.post_type = 'linked' AND c.display = 'y' AND c.status = 'Published' AND (c.start_date <= '{ts '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date LIMIT 1
StackTrace coldfusion.tagext.sql.QueryTag$DatabaseQueryException: Error Executing Database Query. at coldfusion.tagext.sql.QueryTag.startQueryExecution(QueryTag.java:894) at coldfusion.tagext.sql.QueryTag.doEndTag(QueryTag.java:794) at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:553) at coldfusion.filter.SilentFilter.invoke(SilentFilter.java:47) at coldfusion.runtime.UDFMethod$ReturnTypeFilter.invoke(UDFMethod.java:484) at coldfusion.runtime.UDFMethod$ArgumentCollectionFilter.invoke(UDFMethod.java:447) at coldfusion.filter.FunctionAccessFilter.invoke(FunctionAccessFilter.java:95) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:398) at coldfusion.runtime.UDFMethod.runFilterChain(UDFMethod.java:371) at coldfusion.runtime.UDFMethod.invoke(UDFMethod.java:597) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:835) at coldfusion.runtime.TemplateProxy.invoke(TemplateProxy.java:641) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3506) at coldfusion.runtime.CfJspPage._invoke(CfJspPage.java:3481) at coldfusion.tagext.lang.InvokeTag.doEndTag(InvokeTag.java:472) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4287) at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:4286) at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1) at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:262) at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:735) at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:565) at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65) at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:557) at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43) at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40) at coldfusion.filter.PathFilter.invoke(PathFilter.java:162) at coldfusion.filter.IpFilter.invoke(IpFilter.java:45) at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:96) at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28) at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38) at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60) at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38) at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22) at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62) at coldfusion.CfmServlet.service(CfmServlet.java:226) at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:231) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46) at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:53) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:193) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:166) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:202) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:96) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:490) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:139) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:92) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357) at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:451) at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:66) at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:853) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1587) at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:49) at java.base/java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1128) at java.base/java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:628) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.base/java.lang.Thread.run(Thread.java:834) Caused by: com.mysql.jdbc.exceptions.jdbc4.MySQLSyntaxErrorException: You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3 at jdk.internal.reflect.GeneratedConstructorAccessor853.newInstance(Unknown Source) at java.base/jdk.internal.reflect.DelegatingConstructorAccessorImpl.newInstance(DelegatingConstructorAccessorImpl.java:45) at java.base/java.lang.reflect.Constructor.newInstance(Constructor.java:490) at com.mysql.jdbc.Util.handleNewInstance(Util.java:425) at com.mysql.jdbc.Util.getInstance(Util.java:408) at com.mysql.jdbc.SQLError.createSQLException(SQLError.java:944) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3978) at com.mysql.jdbc.MysqlIO.checkErrorPacket(MysqlIO.java:3914) at com.mysql.jdbc.MysqlIO.sendCommand(MysqlIO.java:2530) at com.mysql.jdbc.MysqlIO.sqlQueryDirect(MysqlIO.java:2683) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2491) at com.mysql.jdbc.ConnectionImpl.execSQL(ConnectionImpl.java:2449) at com.mysql.jdbc.StatementImpl.executeInternal(StatementImpl.java:845) at com.mysql.jdbc.StatementImpl.execute(StatementImpl.java:939) at coldfusion.server.j2ee.sql.JRunStatement.execute(JRunStatement.java:359) at coldfusion.sql.Executive.executeQuery(Executive.java:1567) at coldfusion.sql.Executive.executeQuery(Executive.java:1317) at coldfusion.sql.Executive.executeQuery(Executive.java:1247) at coldfusion.sql.SqlImpl.execute(SqlImpl.java:427) at coldfusion.tagext.sql.QueryTag.executeQuery(QueryTag.java:1211) at coldfusion.tagext.sql.QueryTag.startQueryExecution(QueryTag.java:841) ... 70 more
Suppressed
Error - array[empty]
TagContext
Error - array
1
Error - struct
COLUMN 0
ID CFQUERY
LINE 527
RAW_TRACE at cffunctions2ecfc412872186$funcGET_PREV_POST.runFunction(C:\home\skadv.com\wwwroot\site_theme\functions.cfc:527)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\functions.cfc
TYPE CFML
2
Error - struct
COLUMN 0
ID CFINVOKE
LINE 1
RAW_TRACE at cfnavigation_prev_next_post2ecfm247233177.runPage(C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\template_parts\navigation_prev_next_post.cfm
TYPE CFML
3
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfpost2ecfm65058832.runPage(C:\home\skadv.com\wwwroot\site_theme\post.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\site_theme\post.cfm
TYPE CFML
4
Error - struct
COLUMN 0
ID CFINCLUDE
LINE 1
RAW_TRACE at cfindex2ecfm741057451.runPage(C:\home\skadv.com\wwwroot\index.cfm:1)
TEMPLATE C:\home\skadv.com\wwwroot\index.cfm
TYPE CFML
Type Database
queryError You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near '2020-08-10 16:05:40'}' OR c.start_date IS NULL) ORDER BY c.created_date...' at line 3
where [empty string]
FORM - struct [empty]
URL - struct
p whats-missing-in-your-social-media-strategy/
SESSION - struct
sessionid 931E3D5B2A36806F19D207DF2228D3E8.cfusion
time_zone MST
urltoken CFID=5223210&CFTOKEN=c37aba2078ed394a-881395B8-9CEB-9D83-EE1A251A14A2B804&jsessionid=931E3D5B2A36806F19D207DF2228D3E8.cfusion