The goal of your website is to be your virtual employee, to answer questions and make thoughtful suggestions 24/7. It should be a direct reflection of your company's knowledge, professionalism and hospitality.
The addition of links to social media channels and educational articles (or blog posts) will position your business as a friendly and trusted advisor to prospective customers.
Your website should be intuitive
Your site architecture and navigation needs to be user-friendly and clutter free. If you’ve just been adding information, pages and images to your website without reorganizing, you’re providing a poor user experience for your members.
Studies show that most viewers give a website less than 10 seconds to answer their questions before moving on — you need to present information quickly with enough impact to make them stay to read more.